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6 years ago in Data collection By Anubhav Kumar
Brief details about Ethnography technique
Am supposed to use ethnography technique to collect data for my study. Please give me some details about this technique. Brief ones would do.
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By Prithvi Patel Answered 6 years ago
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By Lisa Hedgewell Answered 6 years ago
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By Ramesh B Answered 6 years ago
1) This technique can help figure out and also analyse unexpected problems in your study. While conducting various kinds of studies which are not based on observation or interaction, it is easy to miss unexpected problems. This happens either due to, maybe questions were not asked, or respondents forgot/avoided to mention something that is not so critical. But using this technique, you can migrate the risk of missing some unexpected problems in your study area.
2) other added advantages of this method are: (a) its ability to provide a detailed and truthful representation of the respondents behaviour and attitude. (b) due to its subjective nature, this study method is proved beneficial in uncovering and analysing suitable respondent attitudes and emotions.
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