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Research topics in marketing


I want to conduct research in marketing. Can you suggest me some novel and unique research topics in the same.

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By Rahul S Khemnar Answered 5 years ago

Waylon, before choosing a research topic, familiarise with the basic concepts and identify your interests. Determine if you want to conduct research in social marketing or some other type of marketing. However, some of the general topics I would suggest are: Internet marketing trends Marketing strategies across different cultures Brands exploit impulsive buying


By Deepa S Answered 5 years ago

Research in the marketing has a good scope. On successful completion of your research, you can pursue your career in marketing field. Marketing is not limited by a business, it can be promoted according to the rules and ideology of the country. While searching for a topic, think about the issue you are interested, do not go for the old researched areas just because they give you plenty of reference sources, and choose something that isn’t limited to only one area. Select something like, People’s attitude towards traditional marketing, effect of impulse purchasing etc.


By Balram Meena Answered 5 years ago

Why not select, analysis of consumer decision making on swiggy or enhancement of social media engagement? I guess they make a good topic.


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