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1 year ago in Scholarly Communication By Suresh
How can I effectively use social media, like Twitter/X or academic LinkedIn, to share my research without it feeling like self-promotion?
I see colleagues gaining visibility by sharing their work online, but I’m wary of coming across as boastful or spammy. As a postdoc building a profile, I want to know how to frame my publications and findings in a way that contributes to conversations rather than just broadcasting.
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By Jayanti Patil Answered 1 month ago
In my experience, the most effective scholars online are conversational, not promotional. I recommend framing each post as a mini-story: share a key finding, an unexpected hurdle, or a cool visual from the paper, and pose a question to invite discussion. Always use relevant hashtags (e.g., #AcademicChatter) to join existing conversations. Crucially, spend 80% of your time engaging with others' work—commenting, sharing, asking questions. This builds community and makes your own shares feel like a natural part of the dialogue. Think of it as curating interesting research, including your own, for a peer network. This approach feels genuine and builds a credible, engaged following over time.
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