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9 months ago in Innovation By Sohail

Is there a link between Blue Ocean Strategy and the "How Might We" creative process?

I use Basadur's "How Might We" questions for creative sessions. Does this connect to the concepts in Blue Ocean Strategy, or are they totally separate frameworks?

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By Anita Bhatia Answered 4 months ago

They’re powerfully complementary. Think of Basadur's "How Might We" process as the engine for generating the novel, non-obvious ideas and value propositions. Blue Ocean Strategy is then the framework for systematically evaluating, selecting, and executing those ideas to create and capture a new market space. One fuels the creativity, the other provides the strategic rigor to bring it to market.

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