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How do large companies like Nike manage product development across multiple product lines?

 I am researching large-scale product management and want to understand how multinational companies coordinate product development across diverse product lines while maintaining brand consistency and innovation speed.

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By Madhu B Answered 7 months ago

 From my experience, companies like Nike rely on strong product portfolio management and modular development structures. I have seen them combine centralized strategic control with decentralized design teams focused on specific categories. Shared platforms, design standards, and data systems allow consistency, while local teams drive innovation. I would recommend this hybrid model, as it balances scale efficiency with creative autonomy, enabling large firms to manage complexity without stifling product differentiation.

 

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