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What key literature can guide research on agricultural communication among rural farmers in India?

 This field sits at the intersection of communication and rural studies.India’s agrarian context adds cultural and structural complexity.I want to know what scholarship typically informs this research area

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By Shivoh Chirayil Nandakumar Answered 3 months ago

From my experience, this research typically draws from development communication, rural sociology, and extension studies. I have seen scholars rely on classic work in diffusion of innovations, alongside India-specific studies on farmer knowledge systems and institutional communication. I would recommend grounding the research in both global communication theory and regionally grounded empirical studies to avoid abstract or overly technocratic interpretations.

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